Why Digital?

In a previous blog post, I talked about what manga is and why I think it’s a great tool for 21st century missions in Japan. Today I want to talk about the another side of this ministry vision: digital.

It should come as no surprise that Japan is one of the most “wired” nations in the world. Almost every is online, and much of that is mobile, especially among the young. It’s more and more common to see people reading manga on their smartphones, too.

Here are some statistics I dug up recently:

Devices — University Students:
99.3% have a smartphone (100% use 6-7 days/week).
90% have a computer (31% use 6-7 days/week).
87.5% say their smartphone is their main internet access device.
 
Overall Internet Usage:
115,111,595 Internet Users in Japan (2016*)
Share of Japan Population: 91.1 % (penetration)
Total Population : 126,323,715
Share of World Internet Users: 3.4 %
Internet Users in the World: 3,424,971,237
 
Social Network Usage:
Social network usage by % of population (2017):
Twitter 35.55% (45 million active users)
Facebook 22.12% (28 million active users)
Instagram: 15.8% (20 million active users)
— Twitter still top in Japan, one of its strongest markets.
— Twitter most diverse user base.
— Instagram growing rapidly; could overtake FB.
— Females in 20-30s biggest Instagram users.
— 75% over 30 on Facebook.
(Source: Source)
 
LINE:
– #1 messaging app in Japan
– 75 million monthly active users (2018) in Japan
– Found on over 90% of all smartphones in Japan
(Sources: statista / humblebunny)
 
So, why digital?
 
In the 21st century, if you want to get the good news of Jesus out to as many people as possible, it seems obvious to me that digital is the way to go. Yes, we need more churches actively reaching out to their communities. Yes, we need more Christians to share their faith with friends. But an online outreach, effectively done, can (in a non-confrontational way) get the Gospel out to people who might might not have any Christian friends or a church in their neighbourhood. In the developed world, it should be at least a part of our missions strategy. That’s why I want to make it part of mine.

Why (and What’s) Manga?

If you’ve been keeping up with my newsletters and prayer updates, you know that I’m in the middle of transitioning from church-based English ministries to a more creative outreach focus. Specifically, I’m working towards creating a digital ministry platform centred around manga. Some of you may be wondering what that’s all about, so in this and some follow-up posts, I want to share some of the thinking behind this vision.
 
Manga is the Japanese word for comics. Comic magazines, comic strips, graphic novels, they’re all called manga in Japan. In English, the word is used to refer specifically to Japanese comics; and the fact that we need a separate word for them in English shows you that they must be pretty distinct from the typical style of comics we see published in the US or the rest of the west.
 
In reality, manga doesn’t refer to any one art style or genre. In fact, there’s something for everyone: From kids comics to very adult; from fantasy to slice-of-life; from action-adventure to romance. And really, that’s a big part of what sets manga apart from western comics. Though it’s changing, comics in the west have for a long time had a limited audience. In Japan, really, manga is for everyone. (This article gives a pretty good overview of the various popular styles)

And the continuing popularity of manga in Japan shows this. US comic sales pale in comparison to Japan. The most popular manga series in Japan, One Piece, sold about 12,314,326 copies between Nov 2015 and Nov. 2016. For comparison, the total number of sales for all graphic novels in the US in 2016 were 11,938,000. (Sources: Anime News Network // ComicsBeat.com)
 
According to Shinichiro Ishikawa, president of GDH, a Japanese animation studio: “There are still at least ten weekly manga magazines that sell thirty million units per week. On top of that, there are monthly magazines and comic books. In the U.S., the total annual comic market is fifty million units. In the span of one week, Japan does a full year’s worth of U.S. comic sales.” (Source: Japanamerica p.196)
 
Manga is a huge part of the publishing industry as a whole. As one article says, “The Japanese publishing market is one of the most vigorous in the world. How much market share does manga have? The gross sales from publishing in 2002 was 2.3 trillion yen. The total number of published materials including magazines was over 750 million. 22.6% of total sales, or 38.1% of published material sold in 2002 are of manga.” (Source)
 
All that to say, manga are a huge part of modern Japanese culture. Not only do the magazines and books sell like crazy, but many popular movies and TV shows, both animated and live-action, are adapted from manga. Many characters and their creators are household names. And like I said, there’s something for every taste.
 
So why use manga as a tool for sharing Jesus in Japan? Why not?

Big News From Japan (January Prayer Letter)

Happy New Year, everyone! 

The big news this month, as you may have guessed from the photo above, is that I’m getting married! 

Yoko has been attending my church in Nagoya for about a year and a half, and we became more than friends last summer. We ended 2018 on a high note by getting engaged on Christmas Eve, and hope to get married in the spring. In addition to all her other great qualities, Yoko loves Jesus, has a heart for missions and will be a great partner in ministry. We’d certainly appreciate your prayers as we plan and prepare for our wedding… and everything that comes after that.

In terms of ministry-related stuff, the first half of 2019 will be spent focusing on continuing to lay the foundation for our manga ministryand preparing to return to Canada this summer for Partnership Development(re-connecting with supporters back home). Please pray for God to lead, provide and open doors!

Thank you for your continuing prayers for me, the mission, and Japan!

– Robin

Merry Christmas from Japan

Hi everyone,

I just wanted to drop you all a quick note to wish you all a merry Christmas, and to say thanks. Thank you for your prayers, financial support and encouragement this year! I hope you all have a fun, refreshing holiday season, and I look forward to getting in touch again in the new year!

– Robin

Progress — December 2018 Prayer Letter

Sometimes progress looks like this…

And sometimes it looks like this…

The first photo features myself, fellow GP missionary Andrea Swarthout, and our our regional director Tim Gallant and his family. The Gallants visited Japan in November to meet with us and our Japanese partners as we work through the necessary changes that need to be made to move forward with some new ministries. I’m thankful for Tim’s leadership in our region and the progress we are making here in Japan.

The second picture is what’s left of the Immanuel Nagoya Church building… which is to say, nothing. But that’s a sign of progress, as the demolition of our old building has come to an end and construction of our new church home can begin in the new year.

Progress is also being made on my manga ministry project. I’ll have more to say in the new year, but for now, allow me to point you to our official project page on the GP website:

https://www.globalpartnersonline.org/projects/the-gp-manga-project-japan/

Please pray and consider giving to this new outreach!

Meanwhile, Advent is upon us and Christmas is almost here! Please pray for the Japanese Church to be effective in using the opportunity this season gives us to share the love of Jesus with our communities.

Specifically, here’s what I’ll be involved in this month:

  • 12/12 — Worship leading at prayer meeting
  • 12/16 — Our church’s Christmas Worship event
  • 12/20 — Celebrating Christmas and sharing Jesus with our kids English class

As always, thank you for your continuing prayers for our mission in Japan!

– Robin